If you are new to blogging and have recently created a new website or blog, you must have heard the term “SEO.” You might be wondering:
What is SEO, and how do you do SEO to bring your website up in search results?
Well, you have come to the right post! Here, I will explain what SEO is, how to do SEO, and the different types of SEO that help websites rank on search engines like Google.
Why Is SEO Important?
If you have just started blogging and are struggling because your site does not appear at the top of search results, it means you do not yet understand SEO and its importance.
In this post, we will start from the absolute basics so that even beginners can understand everything. We have already shared posts about all SEO topics, and you will find links to them throughout this article.
What is SEO?
SEO (Search Engine Optimization) means optimizing your site so that search engines like Google, Yahoo, and Bing can understand its content and display it in search results.
You probably already know that when we search for something on Google, it provides links to different websites. SEO is the process of helping Google understand your website content so that it can appear in search results when someone searches for relevant topics.
Types of SEO
Now that you understand what SEO is, let’s look at its two main types:
- On-Page SEO
- Off-Page SEO
1 On-Page SEO
As the name suggests, On-Page SEO refers to the SEO techniques that are applied directly on your website’s pages. It helps search engines understand your content and display it in search results.
If you master On-Page SEO, about 60% of your SEO work will be done automatically.
Elements of On-Page SEO:
- Title – A catchy and relevant title
- Meta Description – A short summary of your page content
- Permalink – A clean and keyword-friendly URL
- Keyword Optimization – Using the right keywords naturally
- Internal Linking – Linking to other relevant pages on your site
- Content Length – Writing detailed and valuable content
- Image Optimization – Using proper image size, alt text, and compression
- Site Loading Speed – Ensuring your website loads quickly
You can find detailed posts on On-Page SEO techniques to learn how to apply these strategies effectively.
2 Off-Page SEO
Once you have optimized your website using On-Page SEO, you need to work on Off-Page SEO to increase its authority and visibility.
Off-Page SEO refers to everything you do outside your website to improve its search ranking.
Elements of Off-Page SEO:
Learn how to submit your sitemap through Google Search Console.
Backlinks – Getting high-quality links from other websites
Learn more about the importance of backlinks in this Beginner’s Guide to Link Building.
Social Signals – Sharing your content on social media platforms
Increase your social media presence with these social media marketing strategies.
Guest Posts – Writing for other websites to gain backlinks
Find guest blogging opportunities at GuestPost.com.
Link Exchange – Partnering with other sites for mutual linking
Paid Promotion – Advertising your website for better visibility
Directory Submission – Listing your site in online directories
Submit your site to trusted directories like DMOZ.
Pinging – Notifying search engines about new content
Forum Participation – Engaging in online discussions Join SEO communities like SEO Chat to stay updated.
Submitting Sitemap to Google – Helping Google index your website
Where to Start?
- First, understand On-Page SEO and implement it on your blog/website.
- Try to apply each On-Page SEO technique properly.
- Once you master On-Page SEO, move on to Off-Page SEO.
- Focus on building backlinks, as they are the most important part of Off-Page SEO.
Once you fully understand SEO and how to apply it, you won’t have to worry about your site not appearing in search results!
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